Services
What I Do
Website Content
There are a lot of factors that make a good website and help to get it up there on the first page of search results. If you break it all down and look at each factor separately, the most influential one is content. Oh yes, content really is king.
High-quality web content with good use of keywords and key phrases is what gets people on your site in the first place because the search engines love content that’s original, well crafted and engaging. They look for it and pull the pages they like, putting them in a primary position on organic searches. Superior search optimised content is so powerful it can even override ineffective meta tags. On the flip side, poorly written copy lets a website down; it doesn’t keep people on the page and it turns search engines away.
Snippets
Snippets or meta descriptions are the words that summarise the content of a web page and are scrawled by the search engines in response to searches. It’s the bit that shows up in search results or in previews of your website. Optimising the meta descriptions is crucial for on-page SEO, but they need to be well written, of the highest standard and original. They need to show accurate use of keywords and phrases. I write precision tuned meta descriptions and page titles that have been proven time and time again to work; they go a long way to securing high organic rankings on search results, they generate interest, enquiries, and ultimately sales. Sometimes, I do a little happy dance when I see that a content page I’ve written performs well on organic searches, especially when it’s there because of the meticulously crafted snippets and page titles I’ve created. I like that.
Your Voice
You’ll find all sorts of guidance on the internet about writing for websites – differing opinions on the use of keywords, how long web content should be, how to write meta descriptions, etc. All this conflicting advice can be confusing, which is partly why it makes sense to hire a professional content writer to write your web copy for you. Firstly, it’s important that your web content is original, so I work with my clients to find the right voice for what they want to say and how they want to say it. I find the right style. Because I know how the search engines work, how to use keywords and other information within a web page, I can weave this in with copy that’s finely tuned to your own unique voice. This gets your message out to the search engines and helps to turn internet users into customers.
Blogs
Blogs are so useful. First off, they’re an easy way of regularly updating your web content, which the search engines love. Blogs are great for SEO and they are great for letting your audience know about something, but of course, blogs must be well written. The content must be outstanding and it needs to be written with a huge focus on search optimisation whilst also being engaging to people. I love writing blogs (check out my blog page); I write a lot of them, different subjects, in different styles to suit the clients’ ‘voice’. My blog content is always original, persuasive and captivating, and I use my knowledge of SEO to good effect. I also write blogs that are the optimum length for purpose. With all these factors taken into account, I know I’m making words work to turn web visitors into customers, which is exactly what my clients want.
Marketing
Puthill Writing packs a pretty powerful punch when it comes to your marketing content. Effectively, every piece of web content I write is marketing material because it helps to attract potential customers; it doesn’t brashly promote something but it stimulates interest. It’s consistent and more often than not it’s aimed at a clearly defined audience; that’s what content marketing is all about. Over the years I’ve developed my own style of writing and I combine this with the client’s voice so my content is always unique, a little quirky perhaps. People want to read on and find out more, whether it’s a social media post, email campaigns, a press release, advertising copy or a blog. Those problems people have with limited space for words aren’t an issue for me – I’ll get your message across in as few or as many words as you like.
Speeches
Not many people have the confidence to stand up and rattle off a good speech off the cuff. For most it’s a daunting prospect that means hours spent writing and rewriting, practicing over and over, and hoping that what you say will be met with approval. Well that’s where I come in useful. Writing speeches is a skill in itself, whether it’s a wedding speech, an after-dinner speech, or an acceptance speech. The right voice has to be found and you have to use the right words. Then it all has to flow together so that it doesn’t sound like something that’s read directly from a book; it has to have a personal touch. I work closely with my clients and spend time chatting with them, hearing their stories and understanding their humour, so that I can write a speech that’s perfect for them; after all, we are all individual.
Memoirs
I write memoirs too. This is something that’s increasingly popular, with people wanting something solid, a record of their lives and significant moments to pass down to future generations. In these days of being so dependent on technology it’s nice to have memoirs that you can hold and read, rather than something that’s saved on a memory stick or on some cloud somewhere. I go and meet people and spend time chatting to them, listening to their story, getting to know them so that I know exactly how to put my words together for them. Sometimes it’s just words to go with wedding or anniversary pictures, but my clients are always delighted with what I do and they usually have my words and their photographs printed together in book form, with a few copies for family members or to give as presents. What a lovely thing to do.
Want high quality web content that improves your search rankings and sales? Send me an email and let’s talk.
